Welcome to the 8th Annual Digital Financial Services 2016 Summit

LEVERAGING INNOVATIVE DIGITAL MARKETING STRATEGIES TO MAXIMIZE CUSTOMER ACQUISITION, CONVERSION AND RETENTION

Advances in technology and communication, combined with the rapid growth in data and information, have given rise to much more empowered consumers. These consumers expect an imaginative and high-quality experience in an omni-channel environment when accessing financial services. The failure to adapt to these evolved expectations will not only mean a loss of business but a growing gap in product development.


In response to these challenges, digital marketing professionals are constantly called upon to enhance the customer-centricity of their business models and raise customer expectations by leveraging innovative new processes, technology, social media, roles and data, in order to create operations capable of delighting digitally-savvy customers and growing your business.


With that in mind we are pleased to announce the opening of our 8th annual Digital Financial Services conference, the only conference in Australia that has been designed to specifically focus on practical solutions to understand how consumers view financial services and the key attributes for their purchasing decisions.


Download Agenda


Featured Speakers

View All Speakers

The Conference will cover the following key issues:

 

Anticipating future customer behaviours and fostering a high level of engagement through digital strategies.

 

The new model of financial services: putting customers at the centre of an integrated omni-channel strategy.

 

Redefining the metrics of social media.

 

Unlocking key solutions to content development and management.

 

Identifying hidden behaviours and data patterns to fuel bank on-boarding, cross-selling and retention.

 

Data-driven marketing.

 

Interpreting data effectively and using it to gain insight into customer needs, wants and preferences.

 

Capitalising on advances in segmentation and predictive analytics to deliver superior ROI.

 

Designing digital experiences that are memorable, exciting and valued.


Reserve your place now to join in on the conversation with our international keynote speakers, leading industry experts and your peers.

Download Agenda

Who should attend the event?

icon1

Chief Marketing Officers

icon3

Chief Digital Officers

icon5

Head of Marketing

icon1

Head of Online

icon3

Head of Digital

icon5

Head of Digital Strategy

icon1

Head of Online Banking

icon3

Head of Customer Engagement

icon5

Head of Insights and Analytics


Download Agenda

What Others Are Saying


Continue the conversation here


Sponsors & Exhibitors
Media Partners