Heritage Bank Case Study - Is Content Marketing a Con?
In the age of customer engagement, Marketers have been moving away from the traditional ‘telling and selling’ approach to one of storytelling. But is content marketing really more effective than traditional methods?
In this presentation from Digital Financial Services 2015, Heritage Bank, Head of Customer Marketing and Digital, Matt Granfield, details the results of two case studies in which Australia’s biggest mutual bank pitched a content marketing approach back-to-back against traditional rate-based advertising online. The results will surprise you.