15 - 17 August, 2016 | Primus Hotel, Sydney, New South Wales, Australia

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  • Turning digital channels into your biggest customer engagement pointsTurning digital channels into your biggest customer engagement points
    In this article, Mike Welsh, Senior Manager, Digital Strategy and Analytics, ANZ Digital, explores how they are determining what channels their customers are most engaged on and the tools they are using to measure the success of their digital marketing efforts.
  • How IAG is expanding digital channels to provide an enhanced customer experienceHow IAG is expanding digital channels to provide an enhanced customer experience
    Over the last year, IAG New Zealand has been working on designing and implementing an innovative digital transformation program from scratch, in order to create new insights and better target customer needs.

    In this article,  Hamish Carr, Digital Program Director at IAG NZ, shares exclusive insight into how the insurance leader is driving digital transformation to deliver services more efficiently to customers.

  • 9 trends shaping digital marketing in financial services9 trends shaping digital marketing in financial services
    In this interactive infographic, take a look at some of the recent developments in digital marketing across the Australian financial services sector.

    Navigate through the infographic to explore 9 marketing trends dominating Australian digital financial services and the strategies different organisations are implementing across the sector to respond.

Articles

MainStream Media

  • DonDon't trip up on your content marketing in 2016
    The Content Marketing Institute’s 2016 Benchmarks, Budgets and Trends report is out. Based on a survey of 146 for-profit marketers in Australia, the numbers tell all. Here’s what they say about the current state of content marketing in Australia. (Hint: most of us are doing it wrong.)
  • How Social Media Is Shaping Financial ServicesHow Social Media Is Shaping Financial Services
    Social media is transforming banking relationships in very significant ways, from improving customer service to allowing users to send money to others via online platforms. New financial technology companies are using social media data to help people get access to credit or even simply open a bank account. Social media can even impact your ability to get a loan. Integration is happing so quickly, it is possible to argue that social media platforms may be the banks of the future.
  • Digital marketing trends for financial services in 2016Digital marketing trends for financial services in 2016
    The use of digital marketing continues to rise in the financial services industry. In the past, banking institutions were traditionally slow to change. But with clients moving from traditional brick-and-mortar banking to online banking, many institutions are now changing their online behavior.
  • 5 Digital Marketing Trends in Banking for 20165 Digital Marketing Trends in Banking for 2016
    Financial institutions are slow to change, mostly due to prevailing attitudes about how things should be done and the protracted time-scales required for nearly any initiative. But these five marketers share the major forces driving digital channels in 2016, and how you'll need to adapt.
  • How banks can get onboard with digital marketingHow banks can get onboard with digital marketing
    By using a digital system a bank could start acting more like an advisory service, rather than just a transactional operation 

Presentations

  • The Next Generation of Customers: Leveraging Technology to Effectively Target and Market Financial Services Products to Gen-Y and Millennials Over the past decade, financial institutions haveThe Next Generation of Customers: Leveraging Technology to Effectively Target and Market Financial Services Products to Gen-Y and Millennials Over the past decade, financial institutions have
    Over the past decade, financial institutions have been forced to look for new revenue streams as changing business models, technological innovations and increased competition have significantly transformed the financial landscape. Amidst this change a new generation has arisen – Gen Y – whose projected income is expected to surpass Baby Boomers and close in on Generation X by as early as 2018.

    In this presentation from Digital Financial Services 2015, Rechelle Coombes Marketing Manager – Business Marketing BT Financial Group, explores how as the economic power of Gen-Y expands, its members will change how financial transactions are conducted together with patterns in spending, saving and investments from a Gen-Y perspective.
  • Exploring the Impact of Social Media in Marketing CampaignsExploring the Impact of Social Media in Marketing Campaigns
    In social media it’s simple to track followers and see which platforms send you traffic, but how do you know that you’re meeting your goals? How do you make sure everyone understands social’s impact on the organisation?

    In this presentation from Digital Financial Services 2015, Paul Rossi Social Media Manager Royal Automobile Club (RAC), explores how to generate interest and customer engagement via social networks, and how to measure the output.
  • Heritage Bank Case Study - Is Content Marketing a Con?Heritage Bank Case Study - Is Content Marketing a Con?
    In the age of customer engagement, Marketers have been moving away from the traditional ‘telling and selling’ approach to one of storytelling. But is content marketing really more effective than traditional methods? 
    In this presentation from Digital Financial Services 2015, Heritage Bank, Head of Customer Marketing and Digital, Matt Granfield, details the results of two case studies in which Australia’s biggest mutual bank pitched a content marketing approach back-to-back against traditional rate-based advertising online. The results will surprise you.
  • Strategies for Maximising Content on Digital Platforms For Customer EngagementStrategies for Maximising Content on Digital Platforms For Customer Engagement
    In the last few years, content marketing has been undergoing massive growth and we are seeing a revolution take place across all aspects of online marketing, with over 50% developing a documented content strategy. Marketers are moving away from content that is just about marketing and spin-selling to giving the customer content that they are looking for.

    In this presentation from Digital Financial Services 2015, Andrew Cornell, Managing Editor – BlueNotes, ANZ, explores this changed focus in content-marketing strategy and cover the following:
    • Identifying and creating insightful content to help earn the points to convert users into customers
    • Developing authentic, expert and branded content to turn your brand into a publisher
    • Distributing your content effectively through socialmedia, events, newsletters etc
    • Increasing the impact of your messaging and costeffectivelymanaging content development
    • Measuring the results of your content strategy and demonstrating ROI based on increased customer awareness
    • Insights on the opportunities content marketing can bring to your site

Whitepapers

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  • #DigitalBanking - Banking on the Go, Financial Services
    Digitisation continues to offer innumerable opportunities on the one hand, while simultaneously posing new challenges to banks globally. With each passing day, the banking sector witnesses at least one new breakthrough in some part of the world that has the potential to redefine how banking services would be offered in the coming years.